PEACOCK
2021
Elephant and Peacock partnered to create the ultimate entertainment platform, where users experience the best of streaming combined with the best of TV.
Challenge
Being last to market in the streaming wars in an already crowded market where users were suffering from subscription fatigue and decision paralysis, spending 10 minutes on average each day to find content to watch.
Opportunity
Create a differentiated viewing experience that highlights NBCU’s unique history and content spanning live events, movies, TV, breaking news, and linear channels.
Idea
The first streaming service that’s as easy as watching TV.
“
NBC’s Peacock is the Netflix alternative I’ve been waiting for.
Gizmodo
Results
$500 Million in upfront Ad spend committed
Subscribers to date
54M
Hours spent watching
1B
