ALL STAR CODE
2021
All Star Code is writing the code for the future — a world where young men of color acquire financial independence and social mobility through the power of code. As a company committed to change, Elephant partnered with All Star Code pro bono to advance our shared vision.
Challenge
Attract new scholars and donors and scale All Star Code’s mission across the country.
Opportunity
Reposition the brand and ensure All Star Code’s ambitious goals, energy, and spirit were brought to life.
Idea
The campaign platform “Hello, World” serves as a rallying cry. Borrowing from tech jargon, the tagline also serves as a defiantly confident reintroduction into a world created by the scholar.
