In line with our ongoing Commitment to Change at Elephant as set forth in 2020, and specifically our commitment to Transparency and sharing our workforce data annually, today we share our workforce data as of July 1, 2021, with the belief that transparency is fundamental to change and accountability. We are also proud to announce our alliance with newly created Agency DEI, and will share an expanded set of our workforce data with them to help build out their database; a resource to brands, agencies and talent, because, in their words, "you can't improve what you don't measure".
In summary, we saw positive momentum YoY, but also challenges. We aligned on a set of objectives in three priority diversity hiring areas last year: Black talent, Women at Elephant (in Creative, in Leadership, in Tech), and POC in Client Services. Overall, we saw positive change for women at Elephant: more women in Creative, more women in leadership, and more women overall at the agency at every level. We also saw positive change diversifying our Client Services team, and our number of employees of Two or More Races also increased. Our challenges over this past 12 months were in hiring Black talent, as YoY our numbers remained flat. As we proceed forward, we are focused on solving the challenge areas, specifically in hiring Black talent. Over the past year, we tranformed our recruiting pipeline and process, and every search now has a diverse slate of candidates. Through our analysis, our challenge has been on conversion. From a macro standpoint, this is a good thing: Black talent is in high demand, which is what we all want. But we want to win this talent too(!), and are now focused on our hiring and conversion steps to ensure we can see the same successes we've seen across other diversity dimensions this year, in the area of diversity that originally started us on this important journey.
On Friday, we celebrated with our esteemed partner for change, Fulfillment Fund, in supporting their Spring fundraiser, "Sip & Celebrate". The annual event helps raise much needed capital making college a reality for students growing up in educationally and economically under-resourced communities, and especially so during this challenging time helping the most vulnerable students. Elephant created marketing collateral for the event, hosted by Ed Helms and Rosie O'Donnell. The fundraiser was a huge success, and vital to continuing the amazing work of Fulfillment Fund.
As we continue with our commitments to change in 2021, Elephant continues its partnership with the 4A's Foundation working with MECA and iAM high schools in NYC to further our investment in Black and BIPOC Futures. Our partnership focuses on providing continuous industry access, and learning & development opportunities to students through workshops, speaking engagements, and professional networking sessions. Most recently on March 17th, 2021, Elephant participated in a Career Day event where we conducted a workshop for students on building iconic brands. We are honored to continue our partnership with the 4A's and most importantly inspire youth and change the face of our industry.
Building on our Pillars of Action by Investing in Black and BIPOC Futures, we're honored to announce our latest Partnership for Change joining All Star Code to help change the face of Tech. All Star Code's mission is to create economic opportunity by developing a new generation of boys and young men of color with an entrepreneurial mindset who have the tools they need to succeed in a technological world. Our partnership with All Star Code will focus on a redesign of their website, pro-bono, to attract and engage more students in line with their ambitious goals, as well as providing educational workshops on our industry for the student body. We are honored and inspired to partner together in support of All Star Code's mission and contribute to their inspiring track record of change.
This summer, when design internships around the country were cancelled and the vital work of the Black Lives Matter movement surged, a small group at Elephant felt compelled to take action. Twelve weeks later, we're incredibly proud to celebrate the launch of XD Academy, a 6-week creative bootcamp exclusively for BIPOC students.
The group of nine students we've brought together come from all over the U.S. and truly represents the future of our industry, as we strive to create a more equitable and diverse workforce from the ground up.
We're grateful to our partners at MAIP for helping get this off the ground at record speed. This is just the beginning of our XD Academy journey and we're planning more programs in the coming year. If you have any questions or would like to take part in a future program, please reach out to firstname.lastname@example.org.
One of our most important Pillars of Action is Investing in Black and BIPOC Futures. We are thrilled to announce our partnership with Fulfillment Fund, helping to support an organization that is making a difference in the lives of the next generation of BIPOC talent. Fulfillment Fund works to make college a reality for students growing up in educationally and economically under-resourced communities. Elephant will begin by joining Fulfillment Fund's Destination College+ conference — participating in the Career Expo, on Monday, October 12th, followed by the sponsorship of a college success workshop, on Wednesday, October 14th. We'll continue building our partnership hosting a webinar introducing college students to the advertising industry, and help kick-off Fulfillment Fund's Fall Fundraising campaign as a matching sponsor. We are honored and inspired to partner together in support of Fulfillment Fund's impactful mission.
On Friday, June 12, we made a commitment to our colleagues at Elephant, and have now begun the real work on our plan for change. Deeply inspired by SIX HUNDRED & RISING, and their open letter to our industry, we #CommitToChange, sharing Elephant's workforce diversity data as a first step and in response to the Open Brief - #CommitToChange.
Be transparent: if we want change — to create a more equitable and diverse company — transparency is the starting point.
Train and educate: deepening our understanding of bias and systemic racism is a key ingredient to the change we want to make, and especially critical for management and leadership.
Provide support: we support all our employees taking the time they need, whether it be to process their emotions or exercise their constitutional freedoms.
Invest in Black Futures: we believe Black Futures Matter, and we can make an impact by investing in future talent, by diversifying the talent we hire right now, and beyond our industry, by investing in the Black community through the services we offer.
Hold ourselves accountable: we will only see the change if we hold ourselves accountable, measure our performance, and incentivize change.
We commit to change.