FX Networks
2022
Elephant partnered with FX Networks to create a site that lived up to the ambitions of the brand and its shows.
Challenge
In our fragmented media world, viewers care less and less about where they get their content.
Opportunity
Make FX stand on its own and create loyalty for the brand. FX’s shows are all unique, but they share a common DNA of creativity and boldness.
Idea
We turned FX.com into a palette for creators and their ideas to shine. Inspired by editorial design, our interactive experience helps each show jump off the page, but always feels unmistakably FX.
