ABBVIE
2023
Elephant partnered with AbbVie to build a window into one of the world's leading biomedical companies.
Challenge
A decade after launching, AbbVie’s business and brand had evolved, but its corporate website did not reflect the impact the company was making across the industry.
Opportunity
Bring their evolved brand narrative to life on AbbVie.com with an elevated user experience, modern design system and newly developed content management system.
Solution
Celebrate AbbVie’s ten year milestone with a redesign that elevates the brand and recognizes the complexity of their business through a streamlined, accessible experience.
